I enhanced user experience, adding a custom contact form to improve communication, and a section dedicated to dedicated content to optimize SEO positioning.I delivered a seamlessly designed backend as well for an easier content management by the owner.
Rebranding involves creating a fresh, compelling brand identity that resonates with the target audience and reflects the Company values, services, and personality.The project included research, strategy development, visual identity design, and marketing implementation.
The restaurant owner had specific requirements: a black-and-white color scheme and a premium feel. Additionally, based on UX research, it was clear that users preferred familiar tools for reservations, so embedding a widely-used tool was necessary to meet user expectations and habits.
After realizing all the hypothetical target interview, having defined the requirements and specs the App shall come with, I began doing low quality frameworks of the main screens the App shall have. The prototype has been created with Figma on an iPhone 13 screen specs.
Designing my portfolio on Figma was an organized and iterative process, blending creativity with practicality to create a professional and personal online presence.A structured and creative process aimed at showcasing my personal tastes, experiences, and projects.